Ubiquitous throughout Ho Chi Minh, Trung Nguyen purports to be the No. 1 coffee. It is ambiguous if they mean they carry the best coffee in Vietnam, or whether they consider themselves to be 'world best'.
In the meantime, the jury is still out on what the coffee tastes like until we return home to try it out.
As you can see, we are all buying on blind faith - or rather, due to unabashed advertising.
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